Note: For information on what Referrals are and how you generate them, click here.
Value Metrics for Website Visibility
Cost Per Click (CPC) for leads
- -A Click (Lead) is when your member’s website, Facebook profile, email form, etc. is actually clicked on by the visitor
Cost per 1000 Views (CPM) for impressions
- An Impression (Lead) is when your member’s information is presented to the website visitor
Cost Per Click (CPC) for Leads
- The average CPC in Google Adwords is between $1 and $2
- What region of the country do you live in?
Cost Per 1,000 Impressions (CPM) for Leads
- Typically $2.80/M, or $.003 each
- Fair case to be made that Directory Impressions are more targeted and valuable
What other referrals are you giving?
- Front Desk Referrals
- Custom Referrals
- Visitor guides, Relocation packets, etc
For information on what Referrals are and how you generate them, click here.
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