MC Trade offers users the option to advertise their business and services on your website. It tracks advertisement performance and counts clicks and engagement to track which ads are performing better than others.
The tracking adheres to the Interactive Advertising Bureau (IAB) standards and guidelines.
MC Trade Referral Report Details
View any member's referral report by opening their profile and selecting View Value Report from the Referrals panel.
Below is a list breaking down the different standard referral types. There may also be custom referral types that have been added from the Admin section.
AC = Banner Ad Clicked
This is the number of times one of the profile's banner ads was clicked on.
AD = Banner Ad Displayed
This is the number of times all of the profile's banner ads were displayed somewhere on your site. This number will likely be much higher than many of the other referral types, particularly if the banner is displayed on all pages throughout the site, and if you have rotating banner ads, each time the banner rotates on a page, a separate "display" is counted.
BR= Business Connect Detail Viewed
This is the number of times the member logged in to Members Only to view a specific Business Connect request detail page.
BV = Business Connect Listing Viewed
This is the number of times the member logged in to Members Only to view the full list of all Business Connect requests.
CD = Coupon Details Displayed
This is the number of times a specific coupon belonging to the member was opened and viewed.
CV = Coupon List Viewed
This is the number of times the full list of all coupons (including one of the member's) was displayed.
D = Business Listing Displayed
This is the number of times the member's listing was displayed as a part of a list, including views on all listings in a certain category or a list of search results including the member's listing.
LD = Individual Listing Displayed
This is the number of the times the member's specific business listing detail page was displayed, either as the result of a direct search or from clicking through to the member listing from a results or category page.
E = Email Sent From Website
This is the number of times a visitor to the website used the contact form to send an email to the member in their business listing.
F = Front Desk Referral
This is the number of times your staff recorded a referral for this member using the Front Desk Referral system.
M = Map Displayed
This is the number of times the member's address was displayed on your dynamic Google maps on the directory. This number may be very high in areas of high concentration, and are a result of the map indexing that Google does when dynamically mapping your members.
ML = Members Only Login
This is the number of times your member logged in to the Members Only portal.
SC = Sponsor Image Clicked
This is the number of times the member's sponsor image that was displayed as part of an event web page was clicked on.
SD = Sponsor Image Displayed
This is the number of times the member's sponsor image was displayed as part of an event web page.
SM = Sponsor Message Displayed
This is the number of times the member's sponsor message was displayed as part of an event web page.
W = Website Clicked On
This is the number of times the member's website URL was clicked on from your business directory listings.