What are Referrals?
- Moment when a member is either
displayed (impression) or
interacted with (lead) - Recommendations from your organization to inquirers via phone, email, or other means of communication
Impressions vs. Leads
- Impressions are passive interactions with your website audience
More common, less valuable
- Leads are active interactions with your website audience
Less common, more valuable
Your Inventory
- Directory Search vs. Display
- Social Media Redirects
- Banner Ads
- Coupons
- Event Sponsorship
- Front Desk
- Custom to You!
Directory Results generate lots of Referrals
Active clicking generates Leads
Coupons and Banner Ads
Coupons Details are Leads
Best Practices
- Use the Top Categories and Top Referral Engagement Reports:
To educate and retain members receiving the most referrals
To prospect for and Acquire members who would be a top referral
- Use the Member VOI Feature to Quantify Referral Value
Enabled and Configured in Admin > Set Preferences > Referral Report Settings
VOI = Value on Investment
VOI = Dues Amount/Value of Referrals
Value On Investment Numbers
