What are Referrals?

What are Referrals?

• Moment when a member is either
  displayed (impression) or
  interacted with (lead)
• Recommendations from your organization to inquirers via phone, email, or other means of communication

Impressions vs. Leads

• Impressions are passive interactions with your website audience

More common, less valuable

• Leads are active interactions with your website audience

Less common, more valuable

Your Inventory

• Directory Search vs. Display
• Social Media Redirects
• Banner Ads
• Coupons
• Event Sponsorship
• Front Desk
• Custom to You!

Directory Results generate lots of Referrals

Active clicking generates Leads

Coupons and Banner Ads

Coupons Details are Leads

Best Practices

• Use the Top Categories and Top Referral Engagement Reports:

To educate and retain members receiving the most referrals

To prospect for and Acquire members who would be a top referral

• Use the Member VOI Feature to Quantify Referral Value

Enabled and Configured in Admin > Set Preferences > Referral Report Settings

VOI = Value on Investment

VOI = Dues Amount/Value of Referrals

Value On Investment Numbers