Communications 101 Training Curriculum

NOTE: We are currently launching our new MemberClicks University inside the MC | LMS Learning Management System. Over the next few weeks, we will be adding new videos and updating others. If you would like to take these new courses, email and we will set you up with an account.


Communications 101 is an introductory course to using MC Trade’s powerful communications and visibility tools. During this course, you will gain skills to help you communicate with and provide extensive visibility value to your members and constituents. You’ll also learn the easy ways to personalize your messaging, without having to communicate to each member one at a time. During this course, we will cover the following important items:

  • List and preference management
  • Creating and sending personalized emails using the Browser and SmartClient Mass Communicator

Once you complete Communications 101, it is recommended that you continue through the Communications 201 course for further learning.

Below is a detailed list of the topics covered in this training. Any link in this list will take you to m ore articles and videos to help you understand each feature and activity.

1. Walk-through of Mass Communicator - Browser
            - Subject and Message
            - Insert Special Fields
            - Using Templates (creating templates comes in Level 2)
            - Selecting Profiles
            - Selecting Invoices
            - Send Options
            - Email Message Analytics (Browser only)

2. Walk-through of Mass Communicator - SmartClient
            - Use all Member list
            - Override From info
            - Override Email/Communication Flag
            - Using Pre-Determined Lists
            - Subject
            - Message - Text/HTML
            - HTML Editor Quick tips and tricks
            - Insert Special Fields
            - Using Templates (creating templates comes in Level 2)
            - Send Email
            - Delay Send

3. Common List Management
            - All Members
            - All Member Past Due
            - By Affiliation Code (setup comes in Admin training)
            - By Category
            - All Prospects

4. Message Tracking
            - Message Status – touch on “resend” option.
            - Review data found there
            - Explain copying the Message to resend via Communicator


Watch a recorded version of a previous Communications 101 Training:

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