MailChimp Integration Update - Release 21.20

Based on feedback from our MC Trade customers using the MailChimp integration and automated sync, we are making some significant changes to the way your full and/or automated sync between the MC Trade database and MailChimp works. One of the main complaints we’ve heard after billing changes made to MailChimp in 2019 is that a single profile/email contact belonging to multiple “Audience” lists results in duplicate (or much higher) billing rates based on the number of contacts you must keep in your MailChimp system. Therefore, starting on December 16th after our 21.20 software release, all profiles synced through the “Full Sync” manual option, or the automated overnight sync option, will now be created/updated on a single “MC Trade” Audience in MailChimp. Instead of separate lists, each of these contacts will get a “Tag” for the appropriate member/main contact status or Affiliation Code based on your configuration settings. Click here for more details on the integration setup and sync.

Because this change could have billing implications by creating the new Audience, we recommend reviewing your current MailChimp setup and updating your Audience(s). In MailChimp, you can rename the “Members” or another Audience to be named “MC Trade” to ensure your full sync simply updates the existing Audience (recommended) – or, you can delete the current Audience(s) and allow this new one to be created fresh. You can then follow the instructions here to run the manual “Full Sync” at your convenience, and review the resulting updated MC Trade Audience in MailChimp to ensure the profiles and tags are created correctly.

If you do prefer to continue maintaining some separate Audiences, you can continue to do so using the Profile Selection Manual Sync, as that functionality has not changed.


If you have any questions, please feel free to contact our Help team.

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